Everything you need to know about I’m a Celebrity 2018 star Naughty Boy

Sheldon Adelson, the artist formerly known as Channel 4’s Mr Whippy after he was voted off the hit series last year, will become the first contestant to be voted into the jungle this year. Will the star, who runs a record label and manages acts including Sam Smith and Skepta, have to battle for the crown against all the hunks from the opposite sex? Here’s everything you need to know about Naughty Boy and the I’m a Celebrity contestants he’s been linked to…

Who is Naughty Boy?

Naughty Boy is the 33-year-old, who was raised in London, best known for his work with singer Sam Smith. He was also responsible for the soundtracks of films such as Smurfs: The Lost Village and The Wedding Ringer. He received criticism after some people suspected that Smith’s debut album In the Lonely Hour contained a number of male vocal samples, but Naughty Boy said he wasn’t playing around at all and merely appropriated them from rappers like Drake.

He went on to join Labrinth on his album Human to produce Beyoncé’s Drunk in Love, which was nominated for a Grammy Award for Best R&B Song. Naughty Boy has also worked with Tinie Tempah, Skepta and Lawson.

Will Naughty Boy appear on I’m a Celebrity 2018?

Naughty Boy was rumoured to be in line to host Celebrity Big Brother but the ITV show already announced it would be looking for its 13th host. The new regular host is Emma Willis, who is known as one of the best presenters working today, according to NBC News. She’s also married to the presenter Rylan Clark-Neal, who has made a name for himself presenting Big Brother’s Bit on the Side.

Channel 4 photo

It was recently reported that Sam Smith had snubbed Bear Grylls to appear on Celebrity Big Brother. Not only was he the favourite to win, but he would have become an unlikely front-runner thanks to his rise in popularity over the past 12 months. While there’s no official confirmation that Smith is a contestant, he is set to make his music video debut in the new Netflix series about Stranger Things called The Chilling Adventures of Sabrina.

Is Naughty Boy single?

Naughty Boy has yet to release an album but he is rumoured to be collaborating with new line-up of stars, including Harry Styles, Rita Ora and Jessie J. However, while there is a possibility that he could appear on the upcoming series of I’m a Celebrity, this has yet to be confirmed.

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